Limited capacity was a big part of the problem, says Robert Niles, creator of Theme Park Insider. So this is very, very small in the context of what we deliver at Walt Disney World.” If you think about Walt Disney World, it’s actually got 30,000 rooms. “But it’s a boutique hotel, it’s 100 rooms. “The Galactic Starcruiser got a fair amount of attention,” he said. Morgan investor conference, D’Amaro put the closing of the Star Wars hotel into perspective. But this is Disney, whose parks division raked in $7.9 billion in operating profit last year, compared to a loss of about $4 billion for its shiny but as yet unprofitable streaming unit, Disney+.Īt the J.P. In many companies, shutting down such a high-profile, expensive project might be seen as an earth-shattering failure. The experience, the interface with the theatrical people is basically the same.” “It’s like going back and seeing the same movie or play again. The sky-high price tag virtually ensures that the Starcruiser is a bucket-list experience, a “one and done,” he says. “In the theme park industry, we live on repeat visitation,” Speigel explains. Some of the two-night voyages have been less than half full, according to reports, often causing Disney to consolidate two dinner seatings into one. While guests have given the Galactic Starcruiser some of the highest satisfaction ratings in the 50-year history of Walt Disney World, not enough of them return for a second voyage. Solo Voyages: At $2,500 a night, the Galactic Starcruiser wasn't seeing enough return visitors.
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